An award-winning milliner is launching a new couture design to support research into the biggest cancer killer of the under 40s.
Southbank-based Katherine Elizabeth Millinery is launching a couture hat to help raise vital funds for the Brain Tumour Research charity. Inspired by the charity’s annual fundraising event, Wear A Hat Day, luxury designer Katherine will donate 20% of the proceeds of the hat throughout 2019.
Available to buy now, the beautiful couture hat, named Jasmine, is part of Katherine Elizabeth Millinery’s 2019 collection. Adorned in silk and vintage brooches from the 1930s and 1940s, the hat is hand-made and hand-beaded by Katherine at her OXO Tower boutique.
Katherine, who won the London Lifestyle Award for Best Fashion Retailer in 2012, said: “It’s an honour to help support Brain Tumour Research with this new design. Over the years I’ve made hats for a couple of women who have been affected by brain tumours, and I thought it would be a nice way to support people like them with a special hat design. I hope we can raise some much-needed funds towards research.”
Brain tumours are indiscriminate; they can affect anyone at any age. What’s more, they kill more children and adults under the age of 40 than any other cancer yet, historically, just 1% of the national spend on cancer research has been allocated to a cure.
In addition to donating proceeds, Katherine will also host a drinks evening at her studio to mark Wear A Hat Day and the culmination of Brain Tumour Awareness Month. On Thursday 28 March, customers can join her in her boutique for stunning views of the capital and special promotions.
Brain Tumour Research also campaigns for the Government and the larger cancer charities to invest more into research into brain tumours in order to speed up new treatments for patients and, ultimately, to find a cure. The charity is calling for an annual spend of £35m in order to improve survival rates and patient outcomes in line with other cancers such as breast cancer and leukaemia.
To enquire about a Jasmine hat, go to: https://www.katherineelizabethhats.com/
To get involved in Wear A Hat Day, or donate, please visit: www.wearahatday.org
Or text HAT to 70660 to donate £5*