To launch their new campaign ‘This Is My Way’, on 5th December Blacks brought together a whole host of outdoor enthusiasts who share a passion to champion female accomplishments.
‘This Is My Way’ highlights some of the inspiring achievements of women in the outdoors and aims to motivate women from all walks of life to get outside.
The event saw guest appearances from some faces of the campaign, including London-based fitness instructor Esmée Gummer, and TV lawyer Laura Murray.
Joining the women from the campaign were several well-respected female influencers. This included Bex Tatham from Wonderful Wild Women, who gave a motivational talk encouraging others to embrace the outdoors.
Speaking about the success of the evening, Emma Timmis from Tough Girl Challenges commented:
“The Blacks ‘This Is My Way’ event was a vibrant fun packed evening. The energy in the room from all the outdoor enthusiasts was infectious. This campaign is by real women for real women. Each woman there had incredible stories to share and a real passion for being active outside.”
On the evening, guests were treated to drinks and canapes, along with exclusive discount across women’s ranges. Prizes were won throughout the night and one lucky guest won a £300 women’s personal shopping experience.