London revealed as the UK’s most popular staycation destination


New data released today by HomeAway®, a global expert in family holiday rentals, reveals the most in demand UK holiday destinations where British HomeAway holidaymakers found value for money in 2019.

The popular UK staycation hotspots

According to HomeAway’s Family Holiday Insider 2020 report, it’s no surprise that British holidaymakers made London their most popular staycation destination for the second year running, despite the fact that British HomeAway customers were willing to spend 8% more for a holiday in the capital which lead to an average price paid of £72 per person and night.

The city continued to see an influx of Brits seeking holiday rental accommodation as the most in demand UK domestic destination. It was another busy year in the capital, playing host to a series of events such as the Cricket World Cup at two of London’s famous grounds and an estimated 1.5 million people descending on the city to line the streets with rainbow flags in celebration of the biggest Pride festival to date.

In second place was Edinburgh, where British HomeAway customers paid on average £52 per night to stay in 2019, ever popular for its cultural events such as the annual Edinburgh Fringe Festival and Hogmanay.

Oh we do like to be beside the seaside

With its close proximity to the North York Moors National Park, the popular tourist destination of Whitby came in at number three on the most popular destinations on the holiday rental website. Its scenic coastline attracted plenty of visitors in 2019, who paid on average £38 per person per night to stay in a HomeAway holiday rental in the historic fishing village.

With the UK basking in yet another heatwave during the summer of 2019, with temperatures soaring to a record breaking 38.5C, it’s no surprise that ‘oh I do like to be beside the seaside’ was a common theme amongst the top ten most popular destinations.

Tenby’s Castle Beach scooped Britain’s ‘Beach of the Year’, with the Welsh town coming in at number nine on the list, whilst Swanage on the south coast also propped up the top 10, with its family friendly blue flag beach and scenic Jurassic Coast proving a popular choice for family staycations.

Concerns over Brexit continued to push higher demand for UK staycations in 2019, with staycationers looking for the best value holidays, especially on the coast. For a second year running, the best value destinations in the UK consisted of many resorts by the sea – great news for anyone planning a value for money beach trip in 2020.

British HomeAway holidaymakers tracked down some bargains in 2019, parting with just £35 or less per person per night at many coastal resorts including Hayle in Cornwall, for an average cost of £34 per person per night and several hotspots in Norfolk, including Heacham, £31 and Hunstanton, £32.