London vapers contribute to £1.1bn saving for former smokers across the UK


Smokers in London who make the switch to vaping are saving money, feel healthier and see benefits to their social lives according to a new study published today.

The study, conducted by OnePoll, shows that smokers who switch to vaping say that the best things for them about making the switch are that they smell better (42%), feel healthier (36%) and have more money (30%). 46% of vapers also say they feel less stressed after making the switch.

Vapers in the city are saving on average £215 per year by making the switch. Londoners are most likely to put the money towards a holiday with 32% of respondents saying they would put the money towards a break away. Respondents also said they would use the money to pay for household groceries (31%) or put it into savings (32%).

Londoners are more likely than any other city in the country to make friends through vaping, with 20% of respondents citing this as a social benefit they have experienced.

The survey findings were revealed at the Leicester Square launch of VApril, a month-long education campaign, fronted by TV’s Dr Christian Jessen to encourage smokers to make the switch to vaping.

Smokers who want to make the switch as part of the VApril campaign, should go to and download the ‘Switch on to Vaping’ guide, that has been developed by vapers, for smokers, thanks to the independent charity the New Nicotine Alliance.