Londoners could be throwing away their chance of love


Research by leading resource management company, Veolia reveals that Londoners who show love to the environment stand a better chance of finding love.

This Valentine’s Day, Veolia is spreading the love virtually with a series of animated GIFs to help Londoners secure a second date. Based on findings from a recent YouGov survey, these GIFs show how positive attitudes towards the environment really make a difference when looking for love.

New research shows:
85% of Londoners are less likely to pursue a love interest with someone who littered during a first date, an increase from 70% in a pre-2020 study.

60% of Londoners are less likely to see someone after a first date if they purposely put something non-recyclable in a recycling bin.

Pascal Hauret, Managing Director – Municipal for Veolia UK, said:
“I’m pleased to see that the vast majority of Londoners really care about the environment and this research shows that practising positive waste behaviours makes a difference when choosing a potential partner. We hope that these GIFs remind people that looking after the environment is not only beneficial for the planet, but also for your love life. We also want to continue to thank Londoners who have shown their appreciation and support towards our key workers.”