Piccadilly Lights, the most famous advertising location in the world, is celebrating the city reopening by giving Londoners the chance to see their own photographs of the capital illuminated on the iconic screen.
As part of the Mayor of London’s Let’s Do London campaign, the biggest domestic tourism drive the capital has ever seen, Landsec is inviting the public to capture their favourite London scenes and share via social media using #PiccadillyLights.
The best photos will be shown on the big screen in Piccadilly Circus, giving some Londoners a unique 1.5 seconds of fame on one of the country’s most spectacular landmarks.
By inviting Londoners to share images of their favourite sights and places, Piccadilly Lights will curate a 360-view of the real London; capturing the vibrancy and diversity of the city, reminding Londoners what they love about the city and showcasing hidden gems to visitors.
The images submitted by the public will be captured in short films which will be screened on the Piccadilly Lights in August. As part of the historic fabric of London, it’s a fitting campaign for Piccadilly Lights and delivers on its promise to spread positivity and solidarity through the capital – and the nation.
The Mayor of London Sadiq Khan said: “As London continues to recover and rebuild from the pandemic, I am thrilled that Landsec and Piccadilly Lights have chosen to support our Let’s Do London campaign. This unique way of showcasing London’s famous sights and hidden gems, all through images created by the public, will inspire Londoners and visitors alike to get back out there and enjoy all the capital has to offer. One of London’s greatest strengths is our diversity and I am looking forward to seeing this displayed on the most iconic advertising billboard in the world.”