London’s brunch trends contributing to the £2,548 a month spent on living an ‘Instagram’ lifestyle

New research conducted by Nutmeg, the UK’s largest digital wealth manager,  found that Instagrammers could be spending up to £2,548.40 per month on items and activities inspired by their Instagram feeds.

Nutmeg analysed some of the most popular hashtags on Instagram – the second most popular social media platform – and discovered that today’s highly-snapped trends come at a substantial price.

The most expensive hashtag category was #homeinspo, with items tagged within each post totalling an average of £1,131.10. Outfit of the day, also known as #ootd, came in as the second most expensive hashtag, outdoing the costs of a #minibreak at £731.90 per outfit, compared to £381.60 for a weekend away.

The following table includes a breakdown of popular Instagram hashtags and their average costs:

With a budget limit of £100, Nutmeg recreated Instagram posts in all five hashtag categories to showcase how easy it is to make savings without sacrificing your lifestyle or your Instagram grid.

When opting for cost-saving options – like taking a staycation over an overseas mini-break or choosing to host brunch with friends instead of eating at a trendy hotspot – the price for all five chosen hashtags decreased from around £2,548 to £79, making a total saving of £2,469.

When opting for cost-saving options – like taking a staycation over an overseas mini-break or choosing to host brunch with friends instead of eating at a trendy hotspot – the price for all five chosen hashtags decreased from around £2,548 to £79, making a total saving of £2,469.

This calculation was based on a person posting one picture per popular category per month. The combined average cost of the products/activities within these posts was added together and the total amount saved across the five categories was subtracted from this (see table below).