F1® Arcade, the world’s first official premium F1 experiential venue, opens today in London at One New Change, St Pauls. The new entertainment experience is set to elevate London’s competitive socialising scene – bringing the excitement and emotion of Formula 1® to the Capital.
The immersive state of the art F1 racing simulation experience comes with 60 motion F1 simulators enabling guests to live the thrill of racing, complemented by a best-in-class food and beverage offering created by the executive chef and expert mixologists.
Menu highlights include a Wagyu Beef Burger that oozes with flavour, a fresh and flavoursome Seabass Ceviche and a selection of mouth-watering tacos, such as the Yellowfin Tuna Tartar taco served with avocado, wasabi, spring onion, sesame, coriander and red chilli, and the Cornish Crab taco.
A 40ft cocktail bar serves champagne cocktails to add real F1 glamour to your evening, such as the ‘Passion & Glory’ with Scapegrace vodka, Fair passion fruit bubbles, fresh lemon, and topped with Ferrari Trento sparkling wine, the official sparkling wine of F1 Arcade. Other cocktail highlights include ‘The Drive In’ featuring Engine Gin, Piper-Heidsieck Champagne, lime sherbet and topped with popcorn, ‘The Grand Chelem Old Fashioned’ made with Black Truffle infused Johnnie Walker blue label, Capovilla tobacco, white chocolate, smoked and topped with fresh truffle. Guests can also feel like a champion and order a bottle of Ferrari Trento.
F1 Arcade is the only Formula 1 competitive socialising experience in the world of its kind – giving everyone the chance to race the official Grand Prix circuits from across the globe. F1 Arcade has been built to appeal to F1 fans and non-fans alike – designed to cater to a wide range of groups and occasions, from fun-filled nights out to family experiences, corporate events and everything in between.
The concept has been created by Adam Breeden, the pioneer of competitive socialising, masterminding some of London’s most popular and pioneering entertainment venues, including Flight Club, Puttshack, Hijingo, Bounce and All Star Lanes. The next-level experience takes inspiration from the exhilarating world of Formula 1, with beautifully elevated and striking venue design drawn from the global iconography of F1; paired with best-in-class food and drink offerings bringing new levels of refinement to the experience, making it the hottest ticket in town.
F1 Arcade features bespoke racing simulators uniquely designed by a leading simulator design company in conjunction with F1, featuring motion and audio visual effects to fully immerse guests in the race. A newly created gameplay experience created by Motorsport Games, via its RFactor2 racing simulation platform, allows guests to choose from a variety of racing modes to compete against each other individually, in team-based groups, or as part of all-venue racing formats. Different modes are available for all ages and abilities, making the experience competitive and exhilarating for all who race, regardless of skill.
The concept is complemented with a digital ecosystem including personal driver profiles and an experience currency. The currency will be used to enhance guests’ experiences by offering unique prizes, activities in venue, and once in a lifetime competition entries. The venue also hosts enhanced experiences on Grands Prix weekends.
Adam Breeden, Founder and Chief Executive Officer of F1 Arcade, says:
“We are thrilled to offer the first of these premium and exclusive entertainment experiences right in the heart of London. It has been my most ambitious project to date, taking everything we know about competitive socialising venues and adding the strength of the Formula 1 brand. This is all the glamour of a Grand Prix weekend in your city, all year round. The cutting-edge technology, high-class food and beverage, coupled with a jaw-dropping venue design sets a new level of quality.”
St. Paul’s is the first in the ambitious rollout planned for F1 Arcade, with a mixture of owned and operated venues, joint ventures, and franchise partnerships. Birmingham has already been announced as the next venue for F1 Arcade, while further target locations include the UK, the US, key European cities, the Middle East and Asia.
Bookings are open to the public, alongside event bookings and private room reservations. For more information head to www.f1arcade.com
