London’s West End kick-starts Christmas 2021 with the world’s largest Christmas light switch-on

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Last week over 1 million LED bulbs across London’s West End were lit up, making history as the world’s largest Christmas light switch-on.

From the shopping mecca of Oxford Street, Regent Street and South Molton Street, the luxury boutiques of Bond Street and Mayfair to the bright lights of Piccadilly Circus, culture of St James’s and theatreland of Leicester Square. 20 streets across London’s West End collectively switched on their iconic lights to officially mark the start of the festive season in the capital.

Following what has undoubtedly been a challenging 18 months, West End businesses are kick-starting a 6-week campaign to shine a light on the exciting and thrilling experiences that can Only be discovered in the West End. Only in the West End …. This Christmas aims to encourage Londoners and Brits to come together and celebrate the true joy of ‘in real life’ festive experiences.

From today, visitors can discover the top 50 places to explore, experience, snap and shop that can be found Only in the West End this Christmas.