It’s no secret that Lurpak® has been a staple in kitchens for generations.
Now, as the brand celebrates 125 years, Lurpak® is opening the ‘Good Food Vault’: a free, immersive dining experience in Shoreditch, London this October (7th-9th). Over two hours, guests will be transported through the decades across a bespoke four-course tasting menu themed around four iconic food eras.
Running across three days, the unforgettable dining experience invites guests to explore good food like never before.
The four-course tasting menu travels through select defining eras of British cooking: the humble butter-inspired classics of the 1900s, the flavour rebellion of the 1960s, the good food indulgence of 1980s and food made for sharing of the 2010s.
Each course belongs to a different decade, with a multi-sensory time jump experience designed to match every era on the plate. At the end of the experience, every guest will leave with a piece of limited-edition Lurpak® 125 history.
125 tickets to mark 125 years
A limited number of places are available to guests to experience the Lurpak® Good Food Vault.
To be in with a chance of getting one of 125 tickets, food lovers need to register their interest at lurpak125event.co.uk from Monday 14th September and share their good food moment, whether that’s about beans on buttery toast, a butter-inspired ritual, or a treasured family recipe. Registration closes at 17:00 BST on Sunday 27th September 2026.
Entrants who miss out on tickets will be entered into a prize draw to win one of three Lurpak® 125 Anniversary hampers.
Catriona Mantle, Marketing Director at Lurpak said: “Food has changed so much over the last 125 years – what we cook, how we eat, the flavours we love and the dishes that bring us together.
“For generations, Lurpak® has been there in Britain’s kitchens, with front-row seats to that changing food story.
“The Good Food Vault is a celebration of 125 years of good food moments across four courses and four eras, bringing our food story to life in a way guests can taste, share and remember.”
Anyone who doesn’t make it into the Vault can still join the celebrations. Lurpak® is giving away 500 celebratory cupcakes at Kachette on Tuesday 6th October, with the cake drop starting as the clock strikes 12.25pm. Cupcakes are free and first come, first served, so when they’re gone, they’re gone.
