Magnum® and viral East London cinnamon roll brand Roll Boys, known for queues around the block, are rethinking the night out with the Magnum After Hours Bakery, a limited after-hours collaboration designed to bring indulgence back to evenings out, featuring Magnum’s bite-sized ice cream Bonbons.
Arriving in the capital this week, the Magnum Bonbon x Roll Boys After Hours Bakery gives Londoners something new to show up for, with limited‑edition Magnum Bonbon Roll Boys rolls designed for sharing. Expect indulgence, a space built for socialising, live music creating an evening that is not to miss.
Limited‑edition Magnum Bonbon x Roll Boys rolls will be available, bringing together Magnum’s bite‑sized Bonbons with Roll Boys’ signature creations in flavours including Milk Chocolate & Cherry, White Chocolate & Cookies, and Gold Caramel Billionaire.
New research from Magnum® shows a wider shift in nights out, with people moving away from traditional drink‑led plans and towards more food‑led, experience‑driven evenings. Food and atmosphere are now shaping where people choose to go, as they prioritise plans that feel considered and genuinely worth their time.
The collaboration leans into that shift, with warm rolls and Magnum’s bite‑sized Bonbons at the centre, creating a late‑night experience that’s full of pleasure, indulgent, and a clear step away from the usual night out.
Designed to sit at the intersection of food, culture and nightlife, Magnum x Roll Boys After Hours Bakery reflects how younger audiences are choosing to socialise today, with experiences built around what feels new, social and worth showing up for.
The after‑hours experience takes over, 141 Commercial Street, on Friday 29 May and Saturday 30 of May, with doors open 6–10pm.
