McVitie’s Jaffa Cakes unveils another all-new take on the iconic treat that has divided the nation for decades. Is it a cake? Is it a biscuit? Well, this time, it’s neither. It’s a cookie.
Jaffa Cookies are the latest innovation from McVitie’s keeping biscuit believers on their toes.
Following the recent launch of Jaffa Cakes Digestives, fans may have thought they’d seen it all. But with Jaffa Cakes, that’s just the way the cookie crumbles.
A twist on the much-loved Jaffa Cakes, Jaffa Cookies combine a delicious half-coated, soft-baked chocolate chip cookie, with a tangy orangey centre set to delight the nation’s tastebuds.
A spokesperson at McVitie’s Jaffa Cakes comments: 2026 is proving to be the year we keep the nation on their toes. Everyone loves a Jaffa Cake, everyone loves a cookie, and Jaffa Cookies bring together the best of both worlds. It’s the iconic Jaffa flavour people know and love, wrapped up in a soft-baked cookie that’s perfect for those moments when only a cookie will do. Although this one really can be dunked.”
Jaffa Cookies (RRP £2.50) will be available this week in Asda Express stores, ahead of the product’s rollout in Asda stores nationwide from 25th June, and all major grocery retailers from week commencing 20th July.
