Millions of people Google “how to be happy” every single day


Millions of people Google “how to be happy” every single day.

It’s the million dollar question that some cultures seem to have mastered more than others.

Across the globe people have their own little daily rituals – from transitioning from work to relaxation over an apéritif in France, to spending time in nature (Friuluftsliv) in Norway:

Between the chaos of school, work and other commitments, it can be a challenge to take care of yourself emotionally. Even though today’s world is busier than ever, it is possible to make space for the little things that will make you happy.

This wonderful infographic shows how it’s exactly those little things in life that make you happy – no matter where you live.

Time Well Spent is an initiative between Currys and Samsung which we’ve helped build and launch as the creative agency on the project. The project promotes the idea of spending time well, and it’s inspired by the Samsung QuickDrive – a washing machine that cuts laundry time in half.

The connection is simple: with less time spent faffing around the house on household chores, we suddenly have more time in the day to spend on ourselves. So how does one use that time productively?

Well, in a madcap working culture like Britain where there’s barely any time to relax, we decided to look at the ways different cultures around the world unwind. In the campaign, we’ve covered everything from India’s laughing yoga to Brazil’s love of capoeira.

Thankfully, in putting the piece together, we also managed to get Mark Williamson on-board. Mark is the co-founder of Action for Happiness, a non-profit that empowers people to look after their wellbeing, and helps them take concrete steps to becoming happier.

Mark was an invaluable asset, and he reinforced the message that in an ever-connected world, it’s more important than ever to take a deep breath and unwind.

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