Moroccan embassy backs new extra virgin olive oil launch in London store


First of its kind, British-Moroccan brand, Morocco Gold is celebrating its super premium single estate, extra virgin olive oil being sold in London’s Fortnum and Mason. The London launch event held in the up-market department store’s food hall was attended by Moroccan ambassadors; Soumia Bouhamidi, the Deputy Head of Mission for the Moroccan Embassy in the UK and Marouan Abousif, the embassy’s Economic Counselor. Recognising Morocco Gold’s unique efforts to showcase Morocco’s quality exports to UK consumers, the embassy ambassadors committed their support of the extra virgin olive oil brand.

Bob Watson, Director and co-founder of Morocco Gold says: “We are delighted to have arrived in London’s Fortnum and Mason. Being a high-end store with a royal warrant, it’s a perfect fit for our luxury single estate, extra virgin olive oil. We were honored to be joined at the store launch by ambassadors for the Moroccan Embassy in London; the expansion of olive oil production is a major strategic initiative for the Moroccan government, as is the growth of Moroccan women employed in the olive oil industry and we are extremely proud to help drive both of these objectives through our unique British-Moroccan partnership.”

Morocco Gold is the first Moroccan Extra Virgin Olive Oil in the UK market. It boasts a subtle yet distinctive green fruitiness which comes from the Picholine olive. The oil has a fresh and vibrant flavour with hints of sweet almonds, fresh turf and herbs; a clean light finish, and the distinctive peppery sensation of extra virgin quality olive oils.