New Brixton Rum Wins International Award


Despite only launching its inaugural rum seven months ago, the newly-established Brixton Distillery Company in the heart of Brixton market has been awarded a silver medal in this year’s International Spirits Challenge 2021 (Rum & Cane Spirits) for Market Row Botanical Rum.

Passionately handcrafted in Brixton’s Market Row arcade, Market Row Botanical Rum was up against top-quality spirits from across the globe, with the competition receiving more than 1,800 entries from nearly 70 countries worldwide.

“We’re thrilled to have received this award only seven months on from launching Market Row Botanical Rum,” says Laurent Lacassagne, Co-Founder, The Brixton Distillery Company. “Our Master Distiller Matt Servini has crafted a stand-out botanical rum and Brand Ambassador Mikey Hirsch is enjoying spreading the love in Brixton and beyond as pubs and bars welcome everyone back.”

Patrick Venning, Co-Founder, The Brixton Distillery Company, adds: “Whilst this is big news for us, what really matters is the local feedback that we have been getting, which has been fantastic and that is really what makes what we do worthwhile.”

Market Row Botanical Rum is a blend of pot still rums from five historic and award-winning distilleries in their own right across Jamaica, The Dominican Republic and Barbados. It is then infused with Kenyan black tea, Nigerian hibiscus and Asian red rose petals – vibrant, interesting and unique botanicals inspired by Brixton Market and Market Row. Aged in ex-bourbon barrels, it has a naturally dry and light taste, with less sugar than most rums – making it particularly great for mixed drinks and cocktails.

Market Row’s carefully handpicked botanicals are subtle on the nose and palate and become much more prominent in a mixed drink or cocktail – adding a completely unique flavour dimension that differentiates it. The botanicals provide subtle, floral and grassy notes that support and enhance the natural flavours of the rum and allow the more subtle, woody notes of the base rums to shine through.

Market Row Botanical Rum is available on Amazon and at at an RRP of £34 (50cl). It is also available in a growing number of bars and restaurants across London including The Gibson and Mimi’s Private Members Bar, and more than 25 bars in Brixton.

The Brixton Distillery Company offers a personalised bottle engraving service via their website, which is great for gifting and occasions like Father’s Day (20th June) for people who live in, or who simply love everything about, Brixton – as well luxury rum lovers more broadly across the UK.