Captain Morgan, Britain’s biggest rum-based spirit brand, is today answering calls from dark spirit connoisseurs looking for options without alcohol: introducing Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Captain Morgan Original Spiced Gold.
With 49.6% of those aged 18-24 looking to moderate their alcohol consumption, non-alcoholic beer and alcohol-free spirits have risen in popularity, but there are limited options for those who favour dark spirits. With this new innovation, Captain Morgan Spiced Gold 0.0% brings those who enjoy dark spirits a welcome new alcohol-free option.
Carefully developed over the past two years by Diageo’s innovation team, Captain Morgan Spiced Gold 0.0% has been created with intricate layers of flavour. Starting with rich notes of caramel, molasses, vanilla and warm brown spices, each sip of Captain Morgan Spiced Gold 0.0% is filled with delicious warm spices that linger on the palate whichever way the drink is mixed.
Captain Morgan Spiced Gold 0.0% can be used in place of Captain Morgan Original Spiced Gold in any cocktail or drink. Pour 50ml of the alcohol-free spirit over ice, mix with cola and add a slice of lime to create a refreshing tasting alcohol-free Captain & Cola, or pair with your choice of mixer to create an alcohol-free alternative to an old favourite. With Rum Punch Day on the horizon on 20th September, there’s the perfect option for those looking for a totally tasty alternative experience, without the alcohol.
Samori Gambrah, Global Brand Director at Captain Morgan commented:
“With demand for alcohol-free spirits set to continue over the coming years, now is the right time to open up the market to dark spirit fans with Captain Morgan 0.0%. We’re excited to give Captain Morgan enthusiasts looking to moderate a delicious new alternative with the launch of Captain Morgan 0.0%.”
