New data reveals charitable habits of London residents


A new study of over 30,000 charity supporters has revealed London residents are among the most kind-hearted in the UK.

Data released today from Ecclesiastical’s Movement for Good awards has revealed that more than 1500 people have so far pledged their support to a charity that is ‘close to their heart’, putting London second on the list of overall nominations in the UK.

Healthcare is the issue cared most about, with support for community causes and disability groups completing the top three most popular charity sectors in the capital.

People aged 36 – 45 are more likely to support a charity than any other age group within the region.

The Movement for Good awards from Ecclesiastical Insurance will see a total of £1 million given to charities this summer. Members of the public can nominate a cause for a potential £1,000 award.

More than 250 local charities now stand a chance to receive one of these £1,000 grants via nominations from kind-hearted London supporters.

The data has been taken from public nominations made in the weeks since the campaign launched.

It shows that people living in the South East1 are the most supportive of charitable organisations in the UK.