New government fund expected to reduce litter through innovative projects

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Almost £500,000 will be awarded to community projects to tackle the blight of littering, Environment Minister Thérèse Coffey announced this week.

The money will support the development of new innovation and approaches for tackling litter, from behavioural research for better positioned bins and recycling points so more people throw their rubbish away, to digital technology. This includes apps and ‘smart-bins’ that can text alerts to rubbish collectors when they are full, stopping nasty litter from spilling out onto our high streets or leading people to litter nearby.

Cleaning up the country’s streets costs the tax payer almost £800 million a year when much of this is avoidable litter, and money that could be better spent in the community.

Despite this, a worrying 1 in 5 people have admitted to dropping litter in the past. As we head into the bank holiday weekend, with people out enjoying the warm weather, they are reminded to throw their rubbish in bins or take their rubbish home, rather than spoil our spaces with rubbish.

For more information and to apply visit – http://www.wrap.org.uk/