New HIV prevention campaign launches in London


London boroughs have launched a new phase of their groundbreaking HIV prevention campaign, known as Do It London.

The new Do It London campaign, which will run until early 2018, uses simple and clear imagery to inform the public of the variety of options for avoiding transmission of HIV through sexual contact, based on the latest scientific evidence on HIV prevention.

The campaign encourages Londoners to “do it your way” by advocating that HIV prevention consists of a combination of options, including using condoms, testing regularly for the virus, using Pre Exposure Prophylaxis (PrEP) and, for people who have been diagnosed HIV positive, achieving an “undetectable” viral load through the use of antiretroviral medication.

Visit or @doitldn on Twitter.