Norwegian lifestyle brand SWIMS launches its new ride scheme SWIMSPOOL in London

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Today, Norwegian lifestyle brand SWIMS launches its new ride scheme SWIMSPOOL in London and New York.

SWIMS have dispatched a fleet of supercars across London which were available to book, for free, via the @SWIMSofficial Twitter account.

SWIMS, which remains committed to reinventing classics by way of its footwear and sportswear, now aims to do the same for commuters. Riders have the opportunity to hail a show-stopping orange supercar by simply @SWIMSOfficial using the hashtag #SWIMSPOOL

Jake Brandman, Global President of SWIMS, commented “At SWIMS, we reinvent classics. SWIMS debuted in 2006 with the mission to create smart and utility-infused footwear solutions for the modern man, and now we want to do the same for how they get around town. We are rolling out our pilot taxi service, SWIMSPOOL, to reinvent their commute.”

Alex Eskeland, Co-Founder & Commercial Director of SWIMS, continued “Off the heels of our Autumn/Winter 2018 line, the Motion Collection, we’re all about finding smart ways to move around the city. SWIMSPOOL is the perfect opportunity to get busy Londoners where they need to be, in a more elegant way, so they are ready to take on the world.”

The SWIMSPOOL pilot will run today October 23, 2018, for one-day only between 9:00 a.m. GMT and 9:00 p.m. GMT. The service is for hire by tweeting @SWIMSOfficial using the hashtag #SWIMSPOOL. Participants are subject to SWIMS’ terms and conditions: https://www.swims.com/commuting-reinvented

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