Got foam-o? Finnish plant-based brand, Oddlygood, is on a mission to introduce the UK to deliciously foamy plant-based coffees with the launch of its new barista range, now in Sainsbury’s.
New research* from Oddlygood reveals Brits have total ‘foam-o’ – with nearly 1 in 4 Londoners saying froth matters the most. One in five Brits (and 25% of Londoners) would drink more plant-based coffee if it were foamier, while almost a quarter have had a poor foam experience.
To celebrate the launch of Oddlygood’s new deliciously foamy barista range in the UK, the Finnish oat drink giant is dishing out hundreds of free coffees to Londoners as part of an Oddlygood pop-up event in Shoreditch on Thursday 30th April 2026.
Order a free extra-frothy Oddlygood latte or a foamy flat white, and, as part of the Oddlygood pop-up event, viral hairstylist Tobias (@thathairguy), known for his bold hair transformations, will be there on the day to turn some lucky guests’ coffee orders into a new ‘do – order a tasty, frothy flat white and you could end up with a modern mullet. If that sounds like your bag, you can enter a competition to win your spot here.
What: Oddlygood pop-up event with deliciously foamy free coffees for all
When: Thursday 30th April, 8.30am–5.30pm
Where: 67-68 Charlotte Rd, Shoreditch, EC2A 3PE
The Oddlygood barista range includes a classic Barista Oat, a low-fat Barista Delight, and two indulgent flavours, Hazelnut and no added sugar Nutty Vanilla. Inspired by Finland’s cult-favourite bakery flavours and TikTok’s latest sweet trends, it’s designed to bring a creamy, café-quality experience into your home and is now available in Sainsbury’s nationwide.
