Official Team GB Fan Zone opens at Westfield London for the duration of the Tokyo Olympics


xperience the thrill and spirit of the Tokyo Olympics by visiting Team GB’s official Fan Zone at Westfield London.

Hosted by Ocean Outdoor, the fan zone is officially opened at 12 noon on Friday, July 23 by double Olympic medal winner and javelin world champion Fatima Whitbread MBE, followed by a screening of the Tokyo Opening Ceremony at 12 noon.

Open for 17 days, the fan zone is free to enter and offers visitors a range of activities, competitions, sporting experiences and close up encounters with Team GB worldwide and official partners, global Olympics partners, athletes and other special guests.

The fan zone includes a 40 metre tall four-person climbing wall hosted by Toyota, with the chance to win a selection of toys and other prizes for those who scale it the fastest.

Brand ambassadors from Birds Eye will host a photo booth offering discount coupons, Team GB prizes and a draw to win a £500 Westfield London shopping spree for those who share their photos on their chosen social media channels using the #BirdsEyeWestfield.

Perfect for gamers, there’s a chance to play SEGA’s Tokyo 2020: The Official Video Game. SEGA is providing a van where gamers can play against each other as their competitions are played out on Ocean’s large format Westfield Square digital screen.

The game is a compilation of 18 Olympic sport mini-games include running, swimming, boxing, hurdling, relay, football, beach volleyball, tennis, table tennis, sport climbing, basketball, judo, BMX biking and long jump.

Other activities hosted by SEGA include table tennis and photo opportunities with a number of special guests including the Olympic medallists Iwan Thomas MBE, Linford Christie OBE and Joanna Rowsell MBE, and Sonic the Hedgehog.

The fan zone also includes:

  • An appearance by the Team GB lion mascot (date July 23 TBC)
  • A mini race-track for children with a special opportunity to Train with an Olympian
  • An installation by Wattbike for virtual cycle races with a competitive leader board
  • A bar and an ice cream truck

Situated on the lower level will be a decorated astro-turfed viewing area for fans to relax on deck chairs or in boats to watch the Games as they happen on a pop-up screen. Olympics coverage will be provided daily by the BBC.

Grace Charge, head of brand experience for UK and Europe at URW, saidWe are delighted to continue our longstanding partnership with Ocean Outdoor and extend our entertainment offering for sports fans during this year’s Olympic Games.

“This initiative taking place at Westfield Square is a great way for family and friends to come together and participate in a range of activities as well as having the opportunity meet some of the biggest Team GB legends. At Westfield, we always strive to bring new and innovative concepts to our community with experience being at the heart of everything we do.”