Over £10,000 raised for Southall homeless charity through 10/10/10 challenge


Participants in Berkeley West Thames’ 10/10/10 challenge have raised more than £10,000 for local charity Hope for Southall Street Homeless.

The challenge tasked participants to raise £10,000 by travelling more than 10 million steps in 10 days. 78 Berkeley employees – including many of those working at new west London development The Green Quarter – answered the call, with some accumulating more than 100 miles. The £11,400 fundraised was then added to by Berkeley, taking the total to over £20,000 which was split between the division’s two charity partners: Hope for Southall Street Homeless and Birmingham-based St Basils, which helps to address homelessness.

Hope for Southall Street Homeless was established in December 2015 and runs a night shelter in Southall, which provides accommodation, cleaning facilities and hot meals to local homeless people. Since beginning their partnership in 2017, Berkeley has raised more than £100,000 for the charity, with the money going towards a full-time, complex needs case worker and the charity’s Covid-response outreach work.

Susan Cawley from Hope for Southall Street Homeless said: “I am not exaggerating when I say that fundraising schemes such as this truly change lives. The money raised means we can continue our work in Southall, which is all the more important considering the rise in homelessness during the pandemic. It allows us to support people who are sleeping rough and means we can help them towards a more sustainable and happier tomorrow. Thank you to everyone who took part in the challenge and to those who made donations.”

Ashley Kensington, Managing Director at Berkeley West Thames, said: “At The Green Quarter we are committed to being a positive part of the local community and our partnerships with organisations such as Hope for Southall Street Homeless are a key part of that. I was very proud to see how many of our team undertook this challenge for such important causes. The pandemic has been particularly tough on charities and we’re delighted to play our part in supporting their good work.”