Today M&S has tripled its Mobile Pay Go network from 100 to 310 stores – meaning more customers across the UK can quickly buy their groceries without visiting a till, using the M&S app on their smartphone.
A digital, contact-free shopping experience
The expansion is the latest step in an accelerated rollout of the tech as M&S progresses with its transformation plans to create digitally connected stores fit for the new world under its Never the Same Again programme. This includes offering a great digital shopping experience in store – from good customer Wi-Fi, to a well-positioned Click & Collect desk, to helpful services such as Mobile Pay Go – which offers customers a checkout-free shopping experience up to the value of £30. M&S has seen a significant move towards contact-free shopping during the Covid-19 pandemic with Mobile Pay Go just one facet of this – with over 10,000 new regular users of Mobile Pay Go coming on board since March.
The latest roll-out move marks a shift from a network of predominantly London-based stores to a UK-wide offering of Mobile Pay Go technology – from Dover to Falkirk, Belfast to Aberystwyth, and Canterbury to Carlisle. M&S is supporting the extension of the service with extensive décor and point of sale at all 310 stores, inviting customers to download the app and give Mobile Pay Go a try. Customers are also invited to refer a friend to the technology; both they and their friend will be rewarded with £1 off their next Mobile Pay Go shop.
To help customers that might be new to the technology, M&S is sharing a simple three step instructional video on M&S.com and its social channels (accessible by clicking the image below), outlining how easy it is to complete a transaction using Mobile Pay Go.
Mobile Pay Go is housed within the M&S app, right alongside Sparks – M&S’s newly-relaunched digital first loyalty programme. The two are linked within the app, meaning M&S Sparks members can easily claim their rewards and offers without visiting a till. With Sparks, good things happen every time you shop.
