This Easter weekend, Pepsi is set to bring a multi-sensory explosion of flavour with the launch of its unique The Sweet Room pop up at Future Stores in Central London, guaranteed to sweeten your day.
Opening its doors from Wednesday 16th – Sunday 20th April, the Sweet Room will give soda lovers (aged 16+) the opportunity to break free from the routine and immerse themselves in a futuristic world full of awe and wonder the perfect way to kick off the Easter celebrations.
Celebrating Pepsi’s new zero sugar flavour duo, Strawberries ‘N’ Cream and Cream Soda, the Sweet Room invites visitors to uncover a new world of zero sugar sweetness in a bold and bright multi-sensory explosion of flavour. Set within a fun, pink wonderland visitors to the Sweet Room will experience a whole host of unique activities and challenges all with a Pepsi twist. From a classic arcade and prizes that have been ‘sweetened up’ Pepsi style, to giving into a little sweet treat by sampling the new zero sugar flavours, visitors are bound to leave feeling soda-lighted and prepared to embrace their sweet side. prizes.
The Pepsi Sweet Room offers a fun and unexpected sweet escape from the often grey everyday life of London living with a number of games and sweet moments including:
● The Token Dispenser – On arrival visitors will be given tokens to be used in the sweet arcade to try and win unique sweet prizes.
● The Arcade – Tokens at the ready, the Sweet Room hosts iconic arcade games with a Pepsi twist and visitors can try their luck to win tickets and prizes. Visitors can take part in a penny pusher, a reinvention of the much-loved coin slider featuring Pepsi tokens instead of pennies or test their nerve at the claw grabber, where they even have the chance to win a Pepsi Plushy. If that’s not enough, there is an interactive touch screen reaction game where bubbles need to be burst to collect as many points as possible in 30 seconds
● The Sweetest Serve Bar – Once finished in the arcade and prizes have been won, visitors will sample the two Pepsi sweet treat flavours with a unique touch. Visitors can select their flavour and bespoke topping for the sweetest taste experience
● The Sweetest – Visitors will then step into the booth to take the ‘Sweetest’, the last chance to top up their tickets to win prizes. Tickets can be redeemed by answering a set of questions where they will need to decide “What’s Sweeter?”, one of the new zero sugar Pepsi flavours or a character from Pepsi’s latest ‘The Sweetest’ marketing campaign
● Merch – With their arcade and Sweet Booth tickets accumulated, visitors can then claim their unique prize at the merch counter where many prizes can be won based on how they’ve scored, including Plushies, Hoodies, T-Shirts and Tote Bags.
● Selfie Booth – Finally, visitors can savour their sweet memory with a selfie before heading home.
Steven Hind, Senior Marketing Director, Beverages UK & Western Europe at Pepsi said: “The Sweet Room offers an unparalleled experience, a place to indulge in the extraordinary. We’re celebrating the pure, guilt-free joy of flavour with our new zero-sugar options, encouraging everyone to savour life’s sweet moments.
Much like our delicious new zero-sugar flavours, The Sweet Room invites everyone to discover a celebration of flavour and enjoyment. It’s a chance to embrace those sweet cravings in a completely new way. So, we encourage fans to come and join us because life is sweet after all!”
Please note you must be 16+ to attend the pop up.
The Sweet Room
Dates: Wednesday 16th – Sunday 20th April
Timings: Wednesday – Friday (12pm – 8pm, Saturday (10am – 8pm) and Sunday (10am – 6pm)
Price: FREE
Address: Future Stores, 95 Oxford St, London W1D 2AD
Nearest Tubes: Oxford Circus
