The small change, with a big effect
Every business is looking to stand out. Whether you’re just starting your business, you’ve been going a while and have a few employees, or you’re a big multinational you’re going to want to make building your brand a key priority. As soon as customers begin to recognise your brand, you can extend your customisation across all the materials you use in your business – did you think personalised cardboard boxes could make such a difference? Well, they can!
Why does personalisation matter?
Think about your customers and how many items of packaging they see and deal with on a daily basis. Whether it’s envelopes, brochures, leaflets, or boxes everyone sees so much packaging material that it’s easy to stop noticing it. That’s something as a business owner you want to avoid – and the answer is simple, by customising those items with your brand. Businesses will go to great lengths to make a splash and do something unusual – check out this Five Guys branded merch release photoshoot in a potato farm as an example!
Have you got a brand in place?
Before getting started with customisation of any products you need to have a brand to work with. If you have just started your business or are taking the next step of your expansion journey, it’s worth taking some time to think about what makes a great brand. Think of all the biggest businesses in your sector – when you think of their name you will automatically think of colours, logos, typefaces, and slogans. This is because they put great effort into building their brand.
Building a brand doesn’t have to be time consuming, complex, or expensive however. All you have to do is think of the core elements of your business – who are you, what do you do, what do you offer, how does your service differ from the competition? Also think about the kind of image you want to portray. Are you looking for something more vibrant and exciting? Or do you favour the more elegant and restrained approach? There are no right or wrong answers. It’s your business, and your branding choice.
Whatever you choose, make sure you keep clear note of it. Unified branding is where you use the same colours, pictures, and typefaces across different items – for example the same colours and logos being used on advertising leaflets as business cards.
Boxes are just the beginning
A customised branded carboard box says that your business is well established, and can help present the positive brand image you’re looking for. It’s also great advertising, as your box will advertise your brand name even during the shipment process to its recipient. Don’t be afraid to get a little creative with your ideas – it’s a crowded marketplace so do what you feel you need to in order to make a splash and get yourself noticed amongst the crowd.
Boxes are only the start however. With a strong brand in place, you can begin customising all manner of products and items, building your presence in your sector. So, get started with your customisation journey today, and see the rewards for yourself.
