Pioneering immersive cocktail experience Alcotraz to open a pop-up site in Covent Garden


Alcotraz – the notorious prison-themed immersive cocktail experience – is set to open two brand new sites in October following phenomenal consumer demand.

The infamous bar behind bars will open a new Cell Block in the heart of London’s West End in Covent Garden as a three month pop-up from Friday 4th October 2019. Alcotraz will then head to the seaside, opening its third Cell Block in Brighton on Thursday 24th October.

The pioneering immersive cocktail experience, created by Inventive Productions, opened in the capital’s Brick Lane in 2017, generating global headlines, creating controversy and thrilling audiences looking for a unique and memorable night out.

The next chapter of the Alcotraz story takes the concept to new heights. Taking place underneath the footsteps of Covent Garden, Alcotraz Penitentiary: Cell Block Six Eight unlocks its doors and reveals a secret basement speakeasy. The stakes couldn’t be higher and covertness is paramount when guests attempt to smuggle liquor past The Warden and into the hands of some of Alcotraz’s longest-serving inmates who will then transform the contraband liquor into delicious cocktails.