Pret A Manger is inviting Londoners to slow down, switch off and properly enjoy their lunch with its new Warm Ciabattas, as it brings its ‘Take a Hot Minute’ experience to Golden Square, Soho, this week.
Taking place on 23 and 24 September, Pret will transform Golden Square into a space designed to encourage London workers to step away from their desks, put their out of office (OOO) on and take a proper lunch break – with a warm, freshly prepared ciabatta at the centre of the experience.
For many, lunchtime can be squeezed between meetings, eaten while answering emails or skipped completely. Pret believes that a warm lunch gives you a reason to stop – to put the laptop away, step away from your desk and take a hot minute to enjoy your food properly.
Visitors to the pop-up will be able to sample Pret’s new Warm Ciabattas range, including the Warm Chicken Caesar Bacon Ciabatta, Warm Beef Birria & Jalapeño Ciabatta and Warm Three Cheese & Tomato Ciabatta.
The experience is designed around the simple pleasure of taking time to enjoy a warm lunch. Dedicated seating will give visitors a place to settle in and take their time, while a live guitarist provides a relaxed soundtrack to the lunchtime break.
Matt Bresnahan, Chief Marketing Officer at Pret A Manger, said: “We know lunchtime can often feel rushed, with many workers eating at their desks or skipping their lunch break completely. Our new Warm Ciabattas are made for those moments when you want something warm and satisfying – and we wanted to give Londoners a reason to stop, put their OOO on and take a hot minute to enjoy their lunch properly.”
So, in need of a hot minute? Put on your OOO, step away from your desk and come and try Pret’s new Warm Ciabattas at Golden Square, Soho, between 12pm and 3pm on Wednesday 23 and Thursday 24 September.
