The Young Marketeers Summer Market Day returns to Borough Market on
Thursday 3 July 2025 from 11am – 1.30pm, with 60 pupils from 12 London primary schools setting out their stalls in one of the capital’s most iconic food markets. The children will be selling a selection of fruit and vegetables they have grown from seed
in their school gardens, with all proceeds donated to Borough Market’s food-waste charity partner Plan Zheroes.
The Young Marketeers programme, now in its 14th year, is a partnership between charity School Food Matters and Borough Market, itself a charitable trust.
Through the programme, pupils not only learn how to grow fresh seasonal food, but they also gain first-hand experience of running a business and receive expert training from Borough Market’s traders on how to be confident and engage customers. The children
joined traders such as Hickson & Daughter, Raya and Northfield Farm in March to learn what it takes to be a brilliant market operator.
This summer’s budding market traders will be offering up an impressive homegrown harvest, including beetroot, French beans, lettuce, salad leaves, peas,
carrots and Chinese radishes, all nurtured by the children in their school gardens.
In March, many of the children took part in a hands-on training day where they planted seeds and learned how to care for their crops with former Blue Peter
gardener and horticultural expert Chris Collins. Each school also received a visit from a School Food Matters gardener to check on progress and give growing advice.
This year’s Summer Market Day continues to support the food redistribution charity Plan Zheroes. Since 2014, Plan Zheroes has been collecting surplus food
from Borough Market’s traders and delivering it to charities and community groups across London. In that time the partnership has repurposed over 151,000kg of food and provided 360,594 meals for Londoners, with their volunteers visiting the Market six days
a week.
Shane Holland, chair of trustees, Borough Market,
said: “As a charitable trust committed to education, sustainability and community, we’re proud to once again bring the Young Marketeers Summer Market Day to Borough Market. I know our expert traders have shared their passion for good quality produce, as well
as handy tips to help the children make as many sales and raise as much money for Plan Zheroes as they can. It will be a special day for everyone involved.”
