Ahead of this weekend’s Carabao Cup Round Four Draw, Carabao Energy Drink announces that the draw will be hosted by former England International and pundit Rachel Yankey, alongside TV and Countdown presenter Rachel Riley. Airing live on Quest on the EFL’s highlights programme at 9pm on Saturday 29th September, this will mark the first time the draw for the Carabao Cup has been conducted by two female presenters.
Having Riley and Yankey as hosts of the last 16 draw reinforces Carabao’s mission to appeal to male and female consumers – both within the energy drinks market as well as more broadly in the sectors Carabao invests in, including football.
With successful initiatives like Carabao’s We Are Female Fans campaign earlier this year – which aimed to change negative female football fan stereotypes – the power of broad-ranging marketing campaigns has been proven to bring new, and more diverse consumers to the sector. This is particularly true in football which remains a space traditionally dominated by a male audience.
Commenting on Twitter, Rachel Riley said: “Following in the hallowed footsteps of Donald Trump and Rod Stewart… I’m helping with a cup draw! Specifically, the @Carabao_Cup. Needed to make sure Man United were represented somehow!”
Carabao Energy Drinks are great-tasting, exclusively low or no sugar drinks that provide a boost to get consumers through their day, and are available in Original, Original Sugar Free, Green Apple, Green Apple Sugar Free and Mandarin Orange