Annandale Distillery this week announced that its clear malt spirit Rascally Liquor won a Silver Medal at the first ever London Spirits Competition, which took place in London on March 8-9 2018.
In contrast to many competitions where technical expertise can be awarded at the expense of drinkability, the goal of London Spirits Competition is ‘to award and celebrate the spirits that drinkers really want to buy and drink – whether at a retail store, bar or restaurant.’
CEO Sid Patel of event organizer Beverage Trade Network says, ‘At all the other major competitions, spirits are judged solely on the quality of what’s in the bottle. We wanted to take a different approach, by asking our judges to look at spirits the way spirits drinkers do, adding appearance and value for money into the mix.’
The judging panel consisted of spirits industry experts with commercial buying responsibility. This ensured that all spirits selected as winners in the competition were the types of spirits that are favoured by both the spirits trade AND the end consumer.
