Ride hailing business spreads Christmas cheer with toy and food donations to Islington charity appeal


An app-based ride hailing business is spreading some much-needed Christmas cheer for those who need it most after donating £250 worth of toys and goodies ahead of the festive season to Local Buyers Club’s Winter Toy Appeal.

UVA UK is set to launch its new app-based ride hailing service in Islington in early 2021 and has committed to lending a helping hand to local charities and community groups across the areas it operates. As part of these plans, the company has pledged to donate 3% of its overall profits to charities in the UK. The delivery of the Christmas presents to Local Buyers Club marks the start of its long-term charitable commitments.

The charity appeal has received packages stuffed with Christmas presents from UVA, which includes toys, chocolates and clothes. Each set will also include an age-appropriate book to support the newly launched Marcus Rashford Book Club, which aims to give children from disadvantaged backgrounds the chance to embrace reading from a young age.

The curated packs, which have been tailored by gender and age range, will be gifted to children and families in the region who need them most and otherwise would not have gifts to open on Christmas morning.

Alongside the toy donation, UVA UK has also presented £250 to Islington Foodbank to ensure no family goes hungry and can enjoy a hearty Christmas dinner together during the festive period.

Ayesha Rees, CEO of UVA UK, said: “No one should go without, especially over Christmas. In a challenging year, it’s vital to give back and support those in our community who need it most. We hope that the donations make the festive period a little brighter for families across Islington.

“As a start up business, we knew from the beginning that charity and community would be put at the heart of our operations. Working with organisations such as Local Buyers Club and the The Trussell Trust, who are all doing amazing work for families across the region, marks the start of a long term commitment at UVA UK of giving back to our society and creating a positive impact in our communities.”

Jenna Fansa, Director of Local Buyers Club, said: “We were thrilled to receive such beautifully wrapped toy packages from UVA. Our Winter Toy Appeal reaches so many children across the region and can make such a huge difference to families who are struggling to afford new toys this Christmas.”