*** FREE FOR EDITORIAL USE *** Rochelle Humes attends the launch of the M&S Food Little Shop campaign in London. Set to take the nation by storm this summer, M&S Food brings this global collectables campaign to the UK for the first time with customers receiving one of 25 iconic mini food collectables for every £20.00 spent on food

Rochelle Humes attends the launch of M&S Food’s Little Shop, the world famous collecting campaign set to be the family phenomenon of the summer holidays. Little Shop comprises 25 iconic M&S Food products, miniaturised into collectables for customers and their families to collect, play and swap over the summer holidays. Running in 10 countries worldwide, the UK is prepped to become the next nation gripped by Little Shop fever.

Rochelle and a selection of the UK’s top family influencers celebrated the launch of Little Shop during an afternoon of fun, play and mini shop-keeping with the 25 must-have M&S collectables. The party came to a close with all attendees heading to the light up dancefloor to try the latest dance craze, “Big Shop, Little Shop, Cardboard Shop!”. The routine was choreographed by well-known British dancer, Louie Spence who features in the social media video which has become an immediate hit, being viewed over 50,000 times since the launch. Families are encouraged to learn the routine with Louie Spence by watching the video  and dance along as they immerse themselves into the Little Shop world.

Mother of two Rochelle shared, “As a mum of two little girls, summer holidays are special, and an opportunity for us to really enjoy time together as a family. Marvin and I are always looking for the next thing to keep our little ones occupied, and with 25 collectables in the M&S Little Shop to collect we think they will be busy for some time! I love that the campaign encourages play amongst children, and through sharing and swapping they can complete their own full collections while understanding a little bit more about where their food comes from.”

Becoming a part of the M&S Little Shop collecting campaign is simple and families can build their collections while doing their weekly shop. For every £20 or more spent in store on food, customers will be offered a Little Shop collectable pack containing one of the 25 iconic minis. The campaign runs from 10th July until stocks last.