Samsung Electronics UK today announced a city-wide programme of Galaxy experiences for audiences attending ‘BTS WORLD TOUR ‘ARIRANG’’ IN LONDON this June and July, bringing together technology, creativity and moments across the capital, powered by Galaxy S26 Ultra.
As the official partner of ‘BTS WORLD TOUR ‘ARIRANG’’, Samsung will invite audiences to discover exclusive experiences, interactive activations and limited-edition rewards across London, celebrating the tour before, during and beyond the concert.
From collectible ‘BTS WORLD TOUR ‘ARIRANG’’ Pins and personalised keepsakes to immersive Galaxy experiences inspired by the energy of the tour, audiences will be able to engage with ‘BTS WORLD TOUR ‘ARIRANG’’ across the city in new ways.
As mobile devices become a natural part of concert culture, audiences increasingly use them to capture, create and share memorable moments while staying connected to the experience around them.
The collaboration reflects a shared belief in the power of concerts to bring artists and audiences together through emotions and unforgettable moments. Building on this shared vision, Samsung aims to help audiences experience the energy and emotion of live performances more vividly through Galaxy while preserving meaningful memories long after the show ends.
Across London, audiences will be able to unlock rewards, create content and explore interactive experiences through Galaxy technology.
Bringing Audiences Closer at Samsung Experience Stores
Beginning 24 June, Samsung Experience Stores across London will offer audiences the opportunity to engage with a range of ‘BTS WORLD TOUR ‘ARIRANG’’-inspired Galaxy experiences ahead of the concert dates.
Visitors will be able to enjoy:
Galaxy discounts and an exclusive Concert Content Kit including a 10,000mAh Samsung battery pack, Galaxy AI pop socket and water bottle with purchase of Galaxy S26
A Galaxy Selfie Experience with exclusive merchandise
Galaxy Buds case customisation experiences
Interactive photo opportunities and exclusive rewards
Limited-time savings[1] can be found across the latest Galaxy S26 Series:
Save £150 on Galaxy S26 Ultra
Save £100 on Galaxy S26
Participating Samsung Experience Stores include Westfield London, Stratford City, Oxford Street and Canary Wharf.
Experience Galaxy at ‘BTS WORLD TOUR ‘ARIRANG’’
From 6–7 July, audiences visiting Tottenham Hotspur Stadium will be able to explore a dedicated Samsung Galaxy experience space inspired by the excitement and energy of the tour.
Visitors will be able to enjoy exclusive experiences including collecting limited-edition ‘BTS WORLD TOUR ‘ARIRANG’’ THE CITY London Pins and merchandise, creating personalised keepsakes at the Galaxy Photobooth, and adding messages to an interactive audience wall.
Discover Galaxy at The City – ‘ARMY MADANG’
From 8–10 July, audiences will also be able to visit The City – ARMY MADANG at Outernet, Tottenham Court Road, where Samsung will offer a range of immersive Galaxy experiences inspired by the energy of the tour.
Visitors will be able to take part in a variety of activities, including:
Collecting limited-edition ‘BTS WORLD TOUR ‘ARIRANG’’ THE CITY London pins
Creating personalised keepsakes at the Galaxy Photo Kiosk
Adding messages to an interactive audience wall and collecting postcard giveaways
Exploring the Galaxy Creative Studio to create and personalise content and merchandise inspired by the tour
