Looking for an excuse to keep summer going? San Miguel is giving Londoners one more chance to embrace the Spanish Summer spirit with San Miguel’s Day – a free rooftop party to help make the most of one last summer night.
Taking place at Queen of Hoxton in Shoreditch on Tuesday 29 September, San Miguel’s Day will bring a taste of Spanish summer to East London, with live music, DJ sets, Mediterranean-inspired food, churros, games, prizes and complimentary San Miguel. And the best bit? It’s completely free.
And because no Spanish Summer celebration is complete without a few rituals of its own, guests will be invited to embrace the spirit of San Miguel’s Day with a signature green bandana, a traditional Spanish toast – “¡Arriba, abajo, al centro y pa’ dentro!” – and a series of fun challenges.
From competing in Bottle Hoopla to racing friends in the Deckchair Dash, there will be plenty of opportunities to get involved, with plenty of prizes up for grabs.
Tickets will be available to pre-register for San Miguel’s Day for free, giving Londoners the chance to secure a spot at the rooftop party.
Tickets are bookable via Eventbrite.
Summer shouldn’t be confined to a few weeks of annual leave or a flight to Spain. It’s a feeling you can bring into everyday life – whenever, wherever and however you choose.
San Miguel’s Day is the culmination of that idea: Spanish Summer. No Matter When.
And for those who took part in San Miguel’s recent Great Towel Dash, where limited-edition San Miguel towels were given away at Wetherspoons pubs across the country, there’s one more reason to dig it out. Guests who bring their San Miguel towel will be in with the chance to receive extra prizes and merch to take away.
Ed Hussey, Senior Brand Manager at San Miguel UK, said:
“San Miguel’s Day is our chance to give Spanish Summer one final hurrah. We wanted to create a celebration that feels like stepping away from everyday life for a few hours, with great music, good food and a San Miguel in hand. And for those who kept hold of their San Miguel towel, we thought it was only right to give it one more outing. Summer doesn’t have to end just because September does.”
As the sun sets over East London, San Miguel will invite guests to slow down, stay a little longer and celebrate the Spanish Summer spirit – proving that the best part of summer doesn’t have to end when the calendar says it should.
San Miguel’s Day
Tuesday 29 September 2026
Queen of Hoxton, London EC2A 3JX
Doors: 5:30pm – 10pm
