Sephora UK unveils opening dates for first ’boutique’ stores in Central London

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GLOBAL leader in prestige beauty, Sephora UK, has finally unveiled the hugely-anticipated opening dates for its first ever boutique style stores in Central London.

The LVMH-owned beauty powerhouse can reveal its brand-new concepts will open on London Carnaby Street on Thursday 23 July, followed by Old Spitalfield Market just a week later on Thursday 30 July 2026.

The boutique style stores have been developed as a direct result of customer feedback, with community listening, in-store conversations, social engagement and post-visit feedback playing a crucial role in informing the exciting new format.

The stores will aim to deliver a premium beauty experience that fits seamlessly into everyday life, with quicker visits, curated edits and expert advice all on hand without the time commitment of a destination shop.

Sarah Boyd, Managing Director of Sephora UK, said: “This summer marks a major milestone in Sephora UK’s journey as we continue to bring our unique beauty experience to more communities across the country.

“We’re proud to be introducing our new boutique format in London, a concept shaped directly by customer feedback and designed to complement the way people shop today.

“Whether customers are looking for a destination beauty experience or a quick beauty discovery on the go, our ambition remains the same – to inspire, educate and empower through an inclusive and innovative retail experience.

“We can’t wait to welcome customers through our doors and celebrate what promises to be a true Sephora Summer.”

Since opening its first store in 2023, Sephora UK’s store openings across the nation have become iconic, community-driven moments rooted in the cultural zeitgeist, filled with entertainment from local & emerging talents, curated queue experiences and delicacies from favourite local culinary hot spots – all of which will be a part of the grand openings when Sephora UK opens its four new doors.

Beauty lovers who are looking to attend opening days at any of the confirmed locations, can follow @SephoraUK on Instagram or to get the latest updates and timings on the opening programme, including updates on how to join the queue as process may differ per location.