Shoppable Street Art Raises Funds for Ukraine

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*** FREE FOR EDITORIAL USE *** A piece of street art that, when scanned with a smartphone, prompts donations to Ukraine has appeared in East London on a wall near Blackhorse Road tube station. Artist Maser has created the piece with Wood Street Walls on the site of a former pub and those who scan the artwork using ‘Smartify’ are directed to www.paintforukraine.co.uk to either buy a print or make a direct donation to the ‘Play Your Part For Ukraine’ charity which was started by footballer Andrey Shevchenko. The campaign is calling for people up and down the country to paint ‘every town and city blue and yellow’ in solidarity with Ukraine.

A new piece of street art that measure over 80 metres in length and designed by renowned street artist Maser allows the public to donate to Ukraine by simply pointing their smartphone at the piece.

“Together for Ukraine” appeared in Walthamstow, East London today (1 April 2022).

The piece is the first of many set to appear in the UK with organisers urging those up and down the country to paint “every city and town blue and yellow” to show unity with Ukraine and drive the humanitarian appeal.

Wood Street Walls has made an initial £4,000 available to any organisations and school groups looking to join the campaign through www.paintforukraine.co.uk.

The piece – created using recycled paint delivered from landfill – can be scanned using the ‘Smartify’ app. Those who scan the piece are taken to a page where they can purchase a limited edition print from Maser or make a donation directly to Play Your Part for Ukraine.

“Together with Ukraine” appears on a former Walthamstow music venue, The Standard, now owned by Scape who will be redeveloping the site later this year to deliver a new venue and shared living accommodation, supporters of this project. The venue is steeped in history having played host to an eclectic host of artists from Suzi Quatro to Kula Shaker, Harry Enfield and Jack Dee.

Maser said “The situation in Ukraine has given everyone pause for thought – “Together for Ukraine” is an artwork which I hope will contribute to the relief effort to helping the country of Ukraine in their ongoing fight for freedom. I am delighted to collaborate with Wood Street Walls again both by painting The Standard in Walthamstow and producing a charity artwork to by raise funds as part of Andriy Shevchenko’s “Play Your Part for Ukraine” campaign. The five charities are delivering critical work in a time where Ukrainians need it most”

Nigel Taee, Founder and Chairman of Scape said “We are committed to doing everything we can to help the people of Ukraine during this terrible conflict. As a business Scape are working with a number of charities including exploring opportunities to provide accommodation for refugees coming to the UK. The artwork at The Standard site is a symbol of our solidarity with the people of the Ukraine and we hope will help to deliver much needed funds in this time of need”.

Mark Clack of Wood Street Walls said “Wood Street Walls are delighted to collaborate with Maser with the support of Scape and have the building play a key part in its final act before coming down. We hope that the sales from will go to much needed support to Ukranians suffering at the hands of this unjust and senseless war”