This Pride season, SKITTLES® has launched the Chosen Fam Cam a joyful, colourful travelling photobooth inviting everyone to celebrate their Chosen Family.
Designed in collaboration with Ashton Attzs, a queer artist known for bold and inclusive visual storytelling, the Chosen Fam Cam is more than just a photo op, it’s a space to honour and capture the people who support, uplift and love us unconditionally.
Ashton Attzs said: “In creating the design for the SKITTLES® Chosen Fam Cam I chose to illustrate lots of different type of people participating in their hobby groups and community interests to showcase what the chosen families of today can look like. Some of these include, line dancing, playing video games, baking, watching women’s football, gardening, weightlifting at queer gyms and hiking. I took inspiration from groups I am part of myself and spaces and groups that my friends attend.”
Located on Golden Square during Pride in London, the photobooth will be available on the 5th of July and will sit amongst a vibrant atmosphere where diverse performers will take centre stage, and a variety of market stalls will be selling treats and refreshing drinks.
Florence McGivern, SKITTLES® Senior Brand Manager said: “We know that the bond between friends and community groups can be liberating and transformative. Chosen families can offer love, laughter and unwavering support proving that family is all about letting your colours shine, not just biology. We’re thrilled to be launching the ‘Chosen Fam Cam’ as we celebrate Pride in London, with the hope to provide a space for people to capture memories with those who matter the most to them with their very own Chosen Family portrait.”
Every visitor will receive a downloadable image via a custom link, perfect for sharing across social media. Guests are encouraged to post using @uk_skittles and the tag #ChosenFamily, helping to spotlight the many beautiful and diverse forms that family can take.
As part of SKITTLES® ongoing support and work in the queer community over the last ten years, the ‘Chosen Fam Cam’ forms part of a wider campaign and proud partnership with Queer Britain. Working with the UK’s first national LGBTQ+ museum, SKITTLES® is celebrating and spotlighting the enduring legacy of Chosen Families throughout queer history.
London will mark the first appearance of the Chosen Fam Cam before it travels across the country, appearing at Brighton and Manchester Pride.
