Slack Friday looms as Brits in the east spend £306 on bargains

EMBARGOED TO 0001 THURSDAY OCTOBER 4 EDITORIAL USE ONLY Commuters at Epping Station are the first in the country to test out a VDrop, the UKÕs first entirely 100% green-cleaning vending machine for laundry, which have been installed at the station first with more set to be rolled out on the London Underground in the coming weeks including Woodford, South Woodford, North Greenwich and Laughton. PRESS ASSOCIATION Photo. Issue date: Thursday October 4, 2018. The machines, powered by VClean Life, aim to clean up the UKÕs ÔdirtyÕ dry cleaning sector by bringing it into the 21st century. Photo credit should read: David Parry/PA Wire

BARGAIN-LOVING Brits in the east of England say they will spend an average of £306 on Black Friday, with twelve per cent planning a day off.

A quarter (27%) of those who plan to shop on Black Friday say they will take some time off work, with six per cent opting for a long weekend and 12% booking a day off.

Employees plan to spend an average of 15 minutes of work time browsing for deals – with 18% spending an HOUR.

With just one week to go before the big day, the average Black Friday shopper in the east of England expects to spend £113 before the day itself and will spend £306 in total.

Peak time for Black Friday shopping will be 9.20am, according to a survey for Digital Commerce Platform Kooomo (

Two-fifths (39%) of shoppers say they have spent more than expected on previous Black Fridays.

A third (33%) of shoppers in the east of England make a shopping list before going online bargain hunting, over one in three (36%) have a vague idea of what they want – and 31% buy whatever they see at the time.

Sixteen per cent of people will shop on the High Street on Black Friday, with 44% opting to shop via laptop, 34% via desktop and 16% on their phone.

Tech is the most popular (47%) item to buy on Black Friday, followed by clothes (27%), homeware (27%) and cosmetics (19%).