BARGAIN-LOVING Brits in the east of England say they will spend an average of £306 on Black Friday, with twelve per cent planning a day off.
A quarter (27%) of those who plan to shop on Black Friday say they will take some time off work, with six per cent opting for a long weekend and 12% booking a day off.
Employees plan to spend an average of 15 minutes of work time browsing for deals – with 18% spending an HOUR.
With just one week to go before the big day, the average Black Friday shopper in the east of England expects to spend £113 before the day itself and will spend £306 in total.
Peak time for Black Friday shopping will be 9.20am, according to a survey for Digital Commerce Platform Kooomo (www.kooomo.com).
Two-fifths (39%) of shoppers say they have spent more than expected on previous Black Fridays.
A third (33%) of shoppers in the east of England make a shopping list before going online bargain hunting, over one in three (36%) have a vague idea of what they want – and 31% buy whatever they see at the time.
Sixteen per cent of people will shop on the High Street on Black Friday, with 44% opting to shop via laptop, 34% via desktop and 16% on their phone.
Tech is the most popular (47%) item to buy on Black Friday, followed by clothes (27%), homeware (27%) and cosmetics (19%).