Sports fans: what content they сhoose

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The sports industry is a profitable industry in the whole world. According to Statista, in 2005, the global sports market amounted to 46.5 billion dollars; in 2023, this indicator reached 512.14 billion dollars.

These significant numbers are also related to the desire of various sports fans to find new material dedicated to their favorite teams and athletes.

It is enough to enter the name of a sports competition in the search field, and you can immediately see the number of sports media worldwide. But as often happens, quantity only sometimes matches the quality. Some resources must monitor content updates more often; others pay little attention to top games or players.

Therefore, fans of sports content are forced to look for a product that will satisfy the need for:

interesting presentation of fascinating and valuable information ― a combination of infographics and text;
fact-checking;
relevance of events.

To find a quality sports content provider, you will need to search thoroughly. Many platforms will participate in the ICE event London― the UK’s annual B2B gaming and betting exhibition.

    Who offers unique and intelligent sports content today?

BETER Sports is the specialized sports division of BETER, a next-gen betting content and gaming solutions provider. The product vertical caters exclusively to sportsbooks and betting operators by offering live streams, data, and odds for various in-house tournaments and national leagues across multiple sports disciplines.

BETER Sports offers live streams, data, and monthly odds for over 9,000 in-house Setka Cup table tennis matches with 24/7 coverage. The product vertical’s offerings also encompass BSKT CUP basketball matches. Trading services for worldwide national table tennis leagues and tournaments are within this product vertical.

Setka Cup – a flagship in-house product of BETER Sports, present in the market since 2018. Over this time, it has proven its appeal to betting operators and gained popularity among bettors due to thehigh quality of content and organizational level.