Get Living has appointed Christopher Raeburn, founder of RÆBURN and Global Creative Director of Timberland, to design and produce a new creative hub at its East Village neighbourhood for the local E20 community, Newham and the wider London creative sector.
The Lab E20
Open to the public this July on East Park Walk, The Lab E20 will bring together emerging, local and global innovators in fashion, tech and design to share their principles of sustainable living with the local community.
The 3,500sq ft double-heighted space on the ground floor of Victory Plaza will be influenced by RÆBURN’s design philosophy of: RÆMADE, RÆDUCED, RÆCYCLED and will form the backdrop to ‘PREVIEW’, a six-month programme of exhibitions, installations, workshops and events. The programme will see East Village host cultural organisations, creative and social enterprises working together to deliver a more sustainable, diverse and accessible pipeline for the future of London’s creative economy.
Ailish Christian-West, Director of Real Estate at Get Living says: “Our vision is for East Village to become a stage where meaningful things are created, offering visitors and members of the community the opportunity to experience and see things being made, to learn about the products and the design, before buying them.”
Supported by Get Living, partners planning to come into the space include the British Fashion Council’s Institute of Positive Fashion, helping establish East Village as the gateway to London’s Innovation District, East Bank, and the Fashion District. Caroline Rush CBE, CEO of the British Fashion Council adds: “East Village will be the intersection where creative experimentation and social value combine.”