Sweet Female Attitude, the UK garage act who gave us one of the most iconic tracks from the noughties, teamed up with Amex® Gold to reward Londoners with a surprise performance of ‘Flowers’ this morning.
With this year set to mark the 25th anniversary of the cult classic, lead singer Leanne Brown performed the smash hit to unveil an eye-catching new billboard bearing bouquets of flowers in Islington, where passersby can pick up a free bunch to help brighten up the wintery days.
Inspired by the famous lyrics, Leanne quite literally brought passersby flowers to provide some cheer this January.
Amex Gold commissioned the billboard after finding that Amex Gold Cardmembers spent more money in florists in Islington in the last year than in any other London borough. The bouquets of flowers were all sourced from local independent florist Flowers of Islington.
Dave Edwards, VP of Demand Generation UK at American Express, said: “These billboards and our partnership with Sweet Female Attitude are all part of our drive to give Amex Gold Cardmembers more of the things they love and reward them for their everyday spend. Londoners can head down to the billboard to pick up a free bouquet – and should keep their eyes peeled for the other billboards across the capital!”
Leanne Brown, lead singer from Sweet Female Attitude, said: “It’s incredible to think that ‘Flowers’ has been putting smiles on faces for 25 years and I love how much the lyrics still resonate with fans even today. I was delighted to work with Amex Gold to reward Londoners and I hope that our performance was able to offer some joy to brighten up your January. Make sure that you head down to pick up your free bouquet of flowers!”
A total of four ‘You do you, London’ billboards from Amex Gold have sprung up across the capital on 8 and 9 January, to reward Londoners with free, locally-supplied gifts based on what Amex Gold Cardmembers spent more on than in any other boroughs within the last year.
Bouquets of flowers from Flowers of Islington at Angel Central Piazza (Islington)
Coffee beans from 21 Grams at Battersea Power Station tube (Wandsworth)
Pet toys from The Hound Hut on Clapham Common (Lambeth)
Tote bags designed by a local artist at Old Spitalfields Market (Tower Hamlets)
The ‘You do you, London’ billboards celebrate the exclusive limited time offer from Amex Gold, whereby new Cardmembers who apply before 14 January 2025 will receive 30,000 bonus Membership Rewards® points when they spend £3,000 on their Amex Gold Card in the first three months.
