Generous shoppers in London are being encouraged to help support an in-store fundraising campaign for three of the UK’s leading health charities.
Last year Tesco’s ‘Helping you to live healthier’ campaign raised more than £1 million after customers rounded up their shop to the nearest £1 at self-service tills.
Money raised will help Cancer Research UK, the British Heart Foundation and Diabetes UK to continue their vital work to improve and save lives.
As the charities fight back from the impact of the COVID-19 pandemic, Londoners are once again being urged to round up their shopping to the nearest £1 at self-service tills between 31 January and 13 February.
In addition to the funds being raised, the campaign aims to increase awareness across the capital about the importance of making sustainable lifestyle changes that can help people to lower their risk of cancer, heart and circulatory diseases, and type 2 diabetes.
Trusted health information and advice will be shared with Tesco customers to empower them to take small steps to help improve their health.
Oonagh Turnbull, Head of Health Campaigns at Tesco, thanked Tesco shoppers in London for their generosity, which will make a significant difference to many people’s lives.
She added: “The funds raised will continue to support the health of UK communities at such a critical time. Our health charity partners rely on donations to continue their awareness, prevention and research work.”
The campaign is part of the Health Charity Partnership between Tesco, Cancer Research UK, the British Heart Foundation and Diabetes UK. It is an ongoing initiative aimed at inspiring and supporting Tesco colleagues, customers and their families to make healthier food choices and live healthier lives.
Lynn Daly, Cancer Research UK spokesperson for London, said: “As a result of the pandemic, cancer is as urgent an issue now as it’s ever been. With around 37,600 people diagnosed with the disease a year in London*, we will never stop striving to save and improve more lives. But we can’t do it alone. That’s why the support that Tesco shoppers give to the Health Charity Partnership is so important. Cancer, diabetes and heart and circulatory diseases are some of the UK’s biggest health challenges and their impact can be devastating. By rounding up their shop at self-service tills this February, Tesco customers will be raising funds for vital research and prevention programmes that could help thousands of people in the capital – and across the UK – to live longer and healthier lives.”
On behalf of the Health Charity Partnership, Caro Evans, Director of Partnerships at Cancer Research UK, said: “We’re delighted once again to be teaming up with Tesco to raise funds for research and for the vital support our charities provide. Cancer, heart and circulatory diseases, or diabetes affect nearly all of us so by working alongside Tesco we aim to empower millions of people to make healthier choices that can help lower their risk of these conditions. As always, we want to say a huge thank you to Tesco colleagues and customers in London for their support. With your help we can continue our work and continue to tackle some of the UK’s biggest health challenges.”