The Bottle Club Unveils New Website


Renowned Online Alcohol retailer The Bottle Club, has launched  a new website in a move designed to supercharge their growth.

After months of development, The Bottle Club has unveiledtheir new website as part of the brand’s ongoing digital transformation.

The website redesign comes hot on the heels of their rebrand in May this year. First established in 2014 under the name Wine Mill the rebranded “The Bottle Club” recently won ‘New Business of Year Award’ at the Essex Business Excellence Awards 2018.

With a mission to  “revolutionise alcohol purchasing” by helping consumers discover new favourites, flavours and ideas, the new site aims to enhance customer experience through a revamped e-commerce interface and an improveddesign.

According to Mellanie, Head of E-commerce “Consumer-focused user experience is paramount. Our old site wassimply a shop, but the new site gives so much more to customers offering recommendations, inspiration and an overall fuller shopping journey.”

The improved website features a fresh look, optimised navigation and a faster, more reliable experience, as well as a streamlined ordering process. With a clean uncluttered design, the improved functionality also provides a more engaging user experience.