The North Face launch More Than a Jacket – Stitched in Stories campaign this Thursday 21st October at the London, Regent Street store.
The North Face is offering people the chance to have a personalised patch stitched onto their kit.
The first fifty people to visit London’s Regent Street store on 21st October will be able to drop off their apparel from The North Face and have special custom-made patches stitched in by professionals. These patches will tell the different stories of the journeys and adventures made whilst wearing each garment.
Every jacket has a story to tell, and this initiative wants to honour and celebrate the memories and stories of adventure created over the brand’s more than 55-year history.
Adventurers are invited to come to the London store anytime (between 10am-7pm) on the 21st October to drop off their Icon and share the experiences they’ve had in their kit from The North Face. The items will then be sent to expert embroiders, where bespoke patches will be created and handstitched into the apparel.
Four weeks later (18th November), everyone will return to store to pick up their revamped Icon and take part in an in-house photoshoot, showcasing their unique patch and celebrating their stories. Not only is this an initiative made to celebrate The North Face community, but to also highlight a dedication to sustainability by breathing new life into timeless apparel.