THE SIMS 4 Opens Central London Pop Up Experience Today

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To celebrate the launch of the highly-anticipated expansion pack, The Sims 4 For Rent, Electronic Arts has brought the magic of The Sims 4 to life with the opening today of Landgraab & Son(s) Estate Agents, an immersive pop-up installation, in Central London.

For Rent will allow players, for the first time ever, to experience what it means to be a property manager in The Sims 4. Landgraab & Son(s) brings this gameplay element into the real world, giving guests the chance to put themselves into the shoes of a property mogul for the day!

Over the course of the 7th and 8th December, visitors to Landgraab & Son(s) can immerse themselves in the world of The Sims 4 – and get hands-on with the newest expansion pack, Simify themselves in pictures, and interact with their favourite characters from The Sims in real life! 

Limited tickets are available for coverage purposes, please reach out to the team for more information.

The Sims 4 For Rent Expansion Pack is now available on PC via EA app, Mac® via Origin, Epic Games Store and Steam®, PlayStation®5, PlayStation®4, Xbox Series X|S and Xbox One systems. For more information on The Sims 4 For Rent, please visit https://www.ea.com/games/the-sims/news/for-rent-expansion-pack.