The Very Big Wardrobe: Very’s First-Ever Immersive Fashion Experience Lands in London

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This September, Very opens the doors to The Very Big Wardrobe: a two-day immersive fashion experience on New Bond Street that invites guests to explore their own fashion formula with the launch of the brand’s new fashion collection.

Standing as a towering spectacle in the heart of London, The Very Big Wardrobe will be an unmissable style playground—a place where fashion lovers can step inside, discover curated looks, unlock their signature style, and immerse themselves in the world of Very.

Designed as a first-of-its-kind in-person activation for the online retailer, the event is a celebration of style, self-expression and the joy of curating a wardrobe that works hard every day. Across the space, visitors will discover interactive moments and fashion-first experiences that put confidence and individuality at the heart of the consumer experience.

Programming includes:
Personal Styling Sessions – Work one-to-one with an expert stylist to decode your fashion formula. In this session you will be able to take three complimentary key pieces away with you and learn how to build looks that feel effortless, versatile and uniquely yours
Live Competitions & Giveaways – Spotlighting statement pieces and style essentials, with chances to win throughout the day.
Hourly Catwalk Moments – See the season’s biggest looks come to life with regular fashion shows, offering front-row inspiration in real time.
The 360° Mirror Room – Step inside an immersive mirrored installation, designed for capturing content from every angle – and seeing yourself, your way.
Glam stations in association with Shark & Benefit – Grab a glam pass and complimentary glow up treatment

Dates, Times & Tickets:
When: Friday 5 September, 9am-7pm & Saturday 6 September, 10am-3pm
Location: 109 New Bond Street, W1S 1EG