Time passes, and different social media platforms rise and fall. Think about the following platforms:
- MySpace
- TikTok
MySpace is now defunct, and the creator rode off into the sunset with millions of dollars. Facebook is still in use, but it’s mostly the older generations who use it, as younger generations have abandoned it.
Instagram and Pinterest are two social media platforms that have successfully marketed themselves to Millennials and Gen Z. They don’t have the engagement numbers they did at their peak, but they’re still doing relatively well.
As for TikTok, in many ways, it’s the social media platform of the moment. Many Gen Z members use it. Even the generation coming up behind them, known in some circles as Gen Alpha, seems to like it. It will undoubtedly fade in time, as any of these platforms seem to do. However, at the moment, it is worth targeting for marketing and promotional purposes, and it is still able to organically bring you many TT likes.
For instance, you might buy TikTok likes for the cheap price for the account you’re promoting from a reputable entity that sells them. Such companies do exist. Just make sure you buy your TT hearts from one of the trusted ones that have an abundance of high-quality feedback from prior customers.
Some commentators also seem convinced that this is the platform that is single-handedly changing the way that information is relayed and received. That’s worth talking about, especially for anyone trying to use the platform to gain as many TikTok likes as possible.
What Are TikTok Likes, and Why Do They Matter?
TT hearts are similar to likes on virtually any other social media platform. They are a metric you might use to see how many people have watched your videos and responded to them favorably.
Any video a platform user has liked goes into a special folder on their profile, which is saved. They can then watch it again and again if that is their wish. TikTok users also have the option of making these folders private or public.
Any content creator on TikTok who wants their videos to end up in public “like” folder of as many individuals as possible must follow the best practices for video creation. Making engaging videos is a sure way to end up in public, like a folder. When that happens, friends of that TikTok user are also likely to watch them, like them, and comment on them.
How Is the Transmission of Information Changing Because of TikTok?
The info biz is a term you can use to describe:
- The news media;
- Any other location or way that news is transmitted;
- The business surrounding useful information that does not necessarily have anything to do with news.
It is a very broad term, but what you should know about TikTok and the info biz is this: these short, easily digestible videos are a great way for young people to learn things. Most of them don’t have the patience to watch an entire half-hour news program on TV. Instead, they learn about subjects through social media, and most of them get this information from social media, and it is a great opportunity for you to gain many TikTok likes.
However, even if you understand that, how can you use the knowledge to collect more TT hearts?
You Can Buy Them
One way you can get more TikTok likes is by buying them. This is a standard promotional method that has been around for years. However, many well-established companies use this method since they probably have money in their marketing budget to allocate for this purpose. As for younger users who don’t have the cash to spend, they’ll have to resort to other methods to gain more TT hearts and make their channel more powerful.
Create Videos That Are Informative, But Fun
Let’s say you don’t have the money to buy TikTok likes. Instead, you need to gain some organically. If you want to go viral for something like your music via the platform, that’s relatively easy. A fun music video with engaging visual elements or dancing should do the trick.
What about the info biz, though? That’s not such an easy sell. What might surprise you is that some entities still collect lots of likes for TikTok by making informative videos, even on topics that might seem dry or boring.
Interestingly enough, many of them use some of the same elements that make the other most popular videos go viral. They might be brief videos about informative topics, but they still include the following:
- Interesting or engaging voice-over narration;
- Visual elements like animation or cartoons interjected into real-life scenarios;
- Background music to increase the entertainment factor and collect more TikTok likes.
The result of this technique is fascinating. Say you have a subject that probably wouldn’t interest younger platform users, such as Russia’s armed aggression against Ukraine. To get someone to watch a TT video about what’s going on in that part of the world, and to get it to go viral, some of the techniques we’ve just mentioned might be incorporated.
Individuals and business entities doing this successfully have cracked a particular code. They’re creating content about an informative subject but making it fun, which brings many TikTok likes. However, if that sounds challenging, that’s because it often is.
You Must Appeal to the Algorithm
TikTok, like all social media platforms, has an algorithm that pushes certain content up the rankings. The actual way that algorithm works is usually a closely-guarded secret. Still, you can extrapolate a great deal from how certain videos rise to prominence.
Appealing to the algorithm with informative videos is probably even more challenging than doing it with content that’s about flippant or unimportant subjects. Some companies and individuals seem able to do it, though.
Those that do might employ some or all of the following methods:
- They use voice-over narration from a well-known influencer which usually gain many TikTok likes;
- They utilize a younger narrator who will appeal to the Gen Z crowd;
- They’ll feature a strong call to action.
Amazing as it seems, these sorts of videos can both inform and entertain, and both may bring you many TikTok likes. In a nutshell, that is how this platform is really changing the info biz. The dispensing of information is a business, and that business is humming along just busily as it ever has. The only difference is that young people are learning about politics or global events through social media instead of books, newspapers, the radio, or television.
What does this mean for the information business’s future? That’s an interesting question. Corporations are always trying to figure out how to market to young people, and they’re just as inclined to use a platform like TikTok as any other information-transmitting method.
To do that successfully, though, they need to strike just the right tone. While some have perfected it, many more have not. What they produce seems fraudulent to Gen Z members, and because of this, they reject it.
Keep everything we’ve said in mind if you want to gain as many likes as possible for this platform through informative videos. It is possible to make videos that inform but also seem fun. You’ll need to make a genuine connection with the average younger platform user, though, and that’s not usually something that comes easily.
