Too Good To Go launches Restaurant Revival campaign in London


The world’s largest surplus food app, Too Good To Go, has today announced the launch of a new campaign designed to support an independent restaurant business in London which had to close due to pressures of the pandemic.

The Restaurant Revival campaign will help a local restaurant to get back on their feet and re-open in premises where the rent will be covered by Too Good To Go for three months from September to November 2021. They’ll also join the Too Good To Go app and include a food waste fighting menu item in a bid to reopen sustainably.

Restaurateurs are invited to apply for the initiative which will see the restaurant reopen as a semi-permanent pop-up location at The Prince, West Brompton.

The Prince is a grand old Victorian pub brought back to life around London’s biggest pub garden. Incipio Group, who opened The Prince in 2019 transformed a street of four adjoining buildings into a row of restaurants with the line-up changing seasonally. Since opening The Prince has played host to over 30 different restaurant pop ups.

Paschalis Loucaides, UK Managing Director of Too Good To Go, says, “It’s no secret that the last year has had a devastating impact on the UK’s restaurant scene. Figures show that during the pandemic one tenth of Britain’s restaurants were lost as rent costs mounted up while doors were forced to stay closed. Now restrictions have been eased, the loss of these local businesses will be even more apparent.

“This is where we want to help. Much like we give a second chance to the food we save from going to waste on our app, we also want to make sure that one of London’s favourite local restaurants is given a second chance to thrive. As a chef myself, I feel particularly passionate about this campaign and I’m excited to see the applications come through.”

Nick Wyborn, Head of Food for Incipio Group says, “We are delighted to partner with Too Good To Go on this project to help an independent in our industry find their feet again. We’re fortunate at The Prince to have the space to facilitate an initiative like this and leapt at the chance to get onside with such a great cause. It’s very exciting to think that in just a few weeks a restaurant that was closed for good will have a fresh lease of life, serving delicious plates to the good people of West Brompton and beyond!”

To apply, restaurateurs simply have to fill out the application form found on the Too Good To Go website here before midnight on the 11 August 2021. Successful applicants will then be contacted by 17 August, with plans for the pop-up to open to the public on the 13 September 2021.

The London Revival Restaurant will join one other in Glasgow to support a Glaswegian business back on its feet.