The word “Trademark” has become a global topic in recent years. However, so
little is often said about the history of its practice. As early as 2698 B.C, Chinese
businessmen and craftsmen often identified the source of their goods and services by
using trademarks on their pottery works, the ancient Romans put them on almost every
item they produced. Ancient trademarks can also be traced to the Egyptians who often
used them on their goods and services. While it feels so refreshing to know how long
trademarks have been around, one may be curious to know what this concept is all
about and why it is so important.
What trademarks really mean
As the name implies, trademarks are distinct symbols, words, phrases, logos, designs
or a combination of these elements which identify the source of a business’ products or
services and are legally owned by its creator. It is worthy of note that trademarks should
not be confused with service marks. Although they have the same or similar legal
significance, trademarks are often associated with tangible goods while service marks
are associated with intangible goods (services).
Examples of Popular trademarks include Lego, KitKat, Samsung. On the other hand, common service marks include Royal Mail, British Airways, BBC, etc.
Why are they so important?
Business enterprises that own trademarks do so in order to help consumers or the
general public to distinguish their goods or services from those of their competitors and
to gain a good reputation and customer goodwill. For example, where all business
owners are allowed to use the brand name Pizza Hut to provide restaurant/food
delivery services, there would be some serious problems for the original owners of the
brand. Also, competitors would be able to easily take advantage of the brand without
investing a dime into it. Lastly, there would be a likelihood of confusion on the part of
consumers in connection with the actual source of the goods/services. In order to avoid
negative effects of these problems, it’s important to register your business’ trademarks.
Do you need to protect your brand with a trademark?
Patentoid can deliver exceptional trademark registration services which spans across a number of countries including the E.U., U.K. and U.S.A. Patentoid trademark services include trademark research, preparation & filing and maintenance of registration. In addition, the whole process is online!
Why Patentoid?
registrable before submission of your application
with 98.7% success
Get started today by selecting the appropriate package on Patentoid pricing page, or you can schedule a consultation by sending an email to [email protected] or visit our contact
us page to leave a message. We look forward to helping you to protect your business!
